To import conversion from Zapier, follow these instructions to set up Zapier offline conversion import for Google Ads. To import conversion from HubSpot, you can set up offline...
OCI is a Google Ads feature that lets you import conversions that occur offline or in systems outside the immediate web tag fire — most often CRM stage changes — and attribute them to the ad click that started the journey.
Complete guide to setting up Offline Conversion Import for Google Ads. Step-by-step configuration, testing, and troubleshooting.
Web flow with the OAuth playground. Best practices.
Offline conversion tracking helps you accurately assign credit to the right campaigns. This guide explains what offline conversion tracking is, how it works in a privacy-first world, and how to set it up in Google Ads.
Offline Conversion Import is the foundation of Google Ads offline tracking. It works by connecting a GCLID (Google Click ID) from an ad click to a real-world outcome that happens later, such as an in-store purchase, a signed contract, or a completed appointment.
Master google ads offline conversion import to connect closed deals and CRM data back to ad clicks. Follow our complete step-by-step setup guide today.
When a lead converts offline, export the data — GCLID, conversion action name, conversion time in UTC, and value — and upload it via file import, scheduled Google Sheets import, or the Google Ads API.
Offline Conversion Import in Google Ads 2026: capture GCLID, match sales in your CRM and train Smart Bidding to cut CPA and grow ROAS.